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This means that for a 100,000 people who visit your advert, it will cost you $, 5000. These goals or milestones that you mark should have a base to them. Search Engine positioning/ranking still provides the best ROI of any interactive marketing.

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There is hype and craze around this new form of marketing but yet quite a few are unaware of this field. This alone will give you a fair idea on whether you should seal the deal with this particular Digital Agency or not.